SEO is the core of online businesses and websites to reach customers and increase visibility. Thus, people seek different platforms for viable, practical, and user-friendly SEO practices. And in recent years, Webflow has emerged as one of the favorites for SEO specialists.
Users say Webflow has easy and intuitive usability without any coding knowledge. It also eases out on-page SEO optimizations for beginners. But the real question is Webflow’s capacity. Is Webflow good for SEO? What makes it different from WordPress, and is it better or worse than WordPress?
Webflow is good for easy website development and designing with over 2000 templates, high-end on-page SEO, website speed, and mobile responsiveness. You can use it with little knowledge of coding, too. On the contrary, Webflow may not be a good option if your website depends heavily on various plugins and advanced SEO features. So, it's time we dive deep into Webflow and see who should use it.
What Makes A Platform Good For SEO: The Top Checklist
When judging whether a website platform is good for SEO, we must first know the best SEO checklist. It includes URL friendliness, customizable metadata, 301 redirects, etc. Then, we can compare these SEO checklists with platforms like Webflow to see how they fit with the checklists.
Ability to create custom, descriptive URLs.
Ensuring the site is mobile-friendly.
Speed and Performance
Fast loading times and responsive design.
Ability to set unique title tags and meta descriptions.
Automatic generation of sitemaps for search engines.
Easy implementation of redirects for URL changes.
Support for optimizing images for web use.
Control over duplicate content with canonical tags.
The Top Features of Webflow
From easy website development without high-end coding knowledge to excellent hosting, Webflow offers different benefits. It has quickly customizable URLs, a responsive design, and an impressive XML sitemap.
Clean and Semantic HTML Opportunity
Bonzer says clean HTML coding improves website visibility for search engine crawlers. It also enhances accessibility and user experience. Regarding this, Webflow comes out with flying colors thanks to its impressive HTML semantics.
You might find it contradictory as you know Webflow is a no code platform. Your concern is valid but there are some stages where you need some coding to apply some advanced features in your website. In fact, Webflow also stands out for its low code approach as well.
The clean HTML enhances crawlability and indexability for Webflow sites, two fundamental aspects of SEO. A few semantics that you may apply in Webflow for proper SEO include:
<header> defines header
<footer> defines footer
<nav> defines navigation links
<main> defines content of a document
<article> defines articles
Website owners know the importance of customizable URLs for their articles and content. With easily customizable URLs, you can make it more search-friendly and visible. So, a customizable URL is one of the basic aspects of good SEO practices.
Thankfully, Webflow allows users to create and customize SEO-friendly URLs easily. The feature is essential for ensuring your web pages have descriptive and keyword-rich URLs. Custom URLs contribute to better search engine rankings, too. They help search engines understand the content of the page.
Webflow's responsive design tools enable you to create websites that are visually appealing and function well on all devices. It aligns with Google's mobile-first indexing. With Webflow, you can make websites that perform optimally on mobile devices.
It is paramount since these websites are favored in search results. With Webflow's responsive design features, you can create layouts that adapt seamlessly to various screen sizes, ensuring a positive user experience.
Moreover, Webflow brings you more than 2,000 templates for better customization. So, you can browse them and find the most suitable templates for your website. You only need to drag and drop the template, and off you go. It doesn't require any coding and professional website design knowledge.
Webflow provides control over title tags and meta descriptions for each page. You can edit the title tag and meta description from its “Editor SEO Markup” option with only a few clicks. So, even beginners will find it useful for their website’s SEO.
The customization allows you to optimize content for specific keywords. Also, it will improve click-through rates in search engine results pages (SERPs). Webflow’s easy editor will help you craft compelling meta descriptions that accurately represent your content.
Undoubtedly, it will entice users to click on your links, increasing organic traffic.
Webflow automatically generates XML sitemaps for your website. These sitemaps help search engines crawl and index your site more efficiently. And we all know how crucial crawling is for SEO. With Webflow’s clean XML generation, you will get:
Easy discoverability of URL for the crawler
Check-outs of the different addresses
Quick indexing and its updates
A well-structured sitemap ensures that search engine bots can discover and index all your important pages. It will contribute to better search visibility, and here, the auto-generation of XML sitemap in Webflow is a goldmine.
You can follow these steps to generate the auto-XML sitemap in Webflow:
Visit the website settings at first. From there, go to the SEO tab and click on the Sitemap section
Click the "Yes" button on the auto-generated sitemap to enable the feature.
Click on the ‘Save changes’ option before exiting. Then, you can publish the website.
All Webflow sites come with SSL certificates. It will enhance security and improve SEO rankings. It is helpful since SSL certification is paramount for website ranking, says Kaspersky. It will minimize risk factors and improve trust, too. Because it comes by default, you don't need to get it from a third party.
Google considers secure websites as more trustworthy. With Webflow, you don't have to worry about purchasing and configuring SSL certificates separately. So, it saves your time and money too.
Integration with SEO and Other Tools
Webflow has seamless integration with popular SEO tools like Google Analytics and Google Search Console. The integration provides valuable insights into your site's performance, including organic traffic data, keyword rankings, and crawl errors.
Webflow easily integrates with the following SEO and automation tools:
Thus, you will get data-driven insights. These are invaluable for optimizing your SEO strategy. You can monitor key SEO metrics and identify areas for improvement to enhance the website's search visibility.
However, that’s not all. Webflow integrates with different Customer Relationship Management (CMS) tools too. It includes:
It also integrates with different social media, image optimization, and email tools. So, you won't find the lack of plugins for Webflow.
Fast Hosting and CDN
Webflow's hosting includes a Content Delivery Network (CDN). It ensures fast loading times for your website. Also, Webflow hosting has integration with Amazon Web Services (AWS). It offers top-notch and reliable security, too.
Also, for fast-loading, Webflow has different techniques. It includes:
Lazy load option for the article images
Prefetch and prerendering options
Various font loading options
Page speed is a crucial factor in SEO, as faster-loading pages will rank higher in search results. The CDN distributes your website's content to servers worldwide. It will also reduce latency and ensure users can access websites quickly from different geographic locations.
Limitations of Webflow for SEO
While Webflow offers numerous advantages, it does have some limitations when it comes to SEO. So, you must be aware of them to decide whether or not Webflow is good for SEO.
Limited Plugin Ecosystem
Compared to platforms like WordPress, Webflow's plugin ecosystem is less extensive. It can be a limitation if you require specialized SEO features.
There aren’t many readily available plugins in Webflow. So, you will need to find different ways to optimize the website. On the contrary, with its vast library of plugins, WordPress offers more flexibility in this regard. However, Webflow is continuously expanding its third-party integrations, as Lil Big Things mentioned:
Google Maps API
Thus, the plugin limitation may become less significant over time.
Webflow has a steeper learning curve. It is especially true for beginners with no prior web design experience. Most users find it challenging to scroll through Reddit to learn about the Webflow learning curve.
The platform's power and flexibility come with a degree of complexity. So it might require more time to master. However, the learning curve can be overcome with practice and thanks to Webflow's extensive documentation and community resources.
Limited Control Over Server Configuration
Webflow is a hosted platform, meaning you have limited control over server configuration. Of course, it simplifies hosting management and makes it more user-friendly.
Nonetheless, it can be a limitation for advanced SEO optimizations. It may be a disadvantage for the server-level changes. In contrast, self-hosted platforms like WordPress offer more control in this area, allowing for custom server configurations and optimizations.
It offers more than 20,000 website themes, with half of them completely free
So, where does Webflow stand in comparison to WordPress? Which platform offers better SEO practices? You need to find their comparative points before deciding to choose one of them.
Easy of use
Moderate learning curve.
Beginner-friendly with a vast community.
Exceptional design control.
Design options are dependent on themes.
Plugin facility and ecosystem
Limited but growing.
Extensive library of plugins available.
Site sped and hosting
Fast hosting with built-in CDN.
Hosting varies based on providers.
SEO facilities and implementations
Good SEO capabilities, but some limitations.
Highly customizable SEO options.
Ease of Use
Webflow offers robust design capabilities. However, it comes with a moderate learning curve. Its feature-rich interface may need to be revised for beginners. The good thing is it requires little to no coding knowledge. Also, Webflow offers an app development facility.
On the other hand, WordPress is renowned for its user-friendly interface. Thus, it is accessible to users of all skill levels. Its intuitive content management system is ideal for both beginners and experienced users.
Webflow provides exceptional design control. With more than 2000 templates, it is ideal for highly customized and visually stunning websites. The platform empowers designers and developers to create unique web experiences.
Design options in WordPress largely depend on the themes and plugins you choose. It has more than 20,000 templates now. It makes customization easy. However, it may need to match the level of control and design flexibility Webflow offers. In Webflow, you get the drag-and-drop options for most templates for easy designing, too.
Webflow's plugin ecosystem is growing but needs improvement compared to WordPress. Users may need help accessing specialized SEO and functionality plugins.
Conversely, WordPress boasts an extensive library of plugins. It covers a wide range of functionalities, including SEO optimization. You might be surprised that the WP Plugin Database currently has over 60000 plugins. It's huge!
The plugin-rich environment provides users with a high degree of flexibility and customization.
Hosting and Speed
Webflow provides fast hosting with a built-in CDN, optimizing page loading times. The hosting infrastructure is well-suited for users who prioritize speed and performance. The "Starter Package" in Webflow costs $0, and the "Basic Plan" comes at $12 per month.
Nonetheless., hosting options for WordPress vary. Also, the speed of your site largely depends on the chosen hosting provider. Users may need to invest additional effort in optimizing performance, which isn't required in Webflow.
Webflow offers good SEO capabilities, but it comes with some limitations. A few of its limitations include a less extensive plugin ecosystem and limited control over server configuration. However, its clean code and SEO-friendly features make it a strong contender for SEO optimization.
WordPress provides highly customizable SEO options through plugins like Yoast SEO and All in One SEO Pack. Users have more control over SEO settings and configurations, making it a popular choice for SEO enthusiasts.
Is Webflow Good for SEO?
Now, it’s time to give a concrete answer to your question, “How good is Webflow for SEO? Should you choose it over WordPress?”
Webflow can be an excellent choice for SEO. It is particularly beneficial for design control, clean HTML code, and built-in SEO features. It offers easily customizable URLs, metadata customization, and XML sitemaps. However, its suitability depends on your specific goals and requirements.
Webflow is an excellent fit if you value the following:
Design Control: Webflow offers unmatched design freedom. Hence, you can create visually stunning websites with clean, semantic code. Also, with it, you can create mobile applications and web-based apps.
Mobile Optimization: With its responsive design tools, Webflow excels at creating mobile-friendly websites. It suits well with Google's mobile-first indexing.
Ease of Use: Do you have experience in web design or development? If so, Webflow provides a powerful platform for building feature-rich websites. Beginners can choose its templates for their websites.
Out-of-the-Box SEO Features: Webflow offers essential SEO features like customizable URLs, metadata, XML sitemaps, and SSL security. It will be highly instrumental for newbies as they don’t need to learn different techniques to customize and use these SEO practices.
However, it might not be the best fit if you:
Rely Heavily on Plugins: Does your SEO strategy heavily depend on specific SEO plugins? Do you require a wide range of third-party integrations? If yes, WordPress's extensive plugin ecosystem might be more suitable for you- not Webflow.
Prefer a User-Friendly Interface: Many website owners prioritize an intuitive and user-friendly interface. WordPress is a better choice due to its widespread adoption and extensive community support.
Need Advanced Server-Level Control: Many websites with advanced SEO optimizations need server-level changes. For them, Webflow isn’t recommended as it has limited flexibility.
What Developers and Website Owners Say About Webflow?
One of the best ways to judge the worthiness of Webflow for SEO is to check what people say about it on different public platforms.
In Quora, people have praised Webflow for its easiness of use and good SEO practices. Dan Siepen said that it was one of his best decisions to learn Webflow. Derrick K is a Webflow expert who uses the platform to develop both large and small-scale websites for businesses.
Also, people recommended Webflow on Reddit for its impressive SEO practices and user easiness. The user said its ability to use without coding makes it a great choice. Also, it helps people bypass the tiresome plugin integrations and theme customization of WordPress.
Is Webflow good for SEO? The answer to the burning question is a big and sumptuous "Yes." Webflow allows easy integration of white-hat SEO practices such as clean XML, URL and meta-tag customization, and SSL certification.
Also, Webflow is evolving faster and is implementing different SEO techniques and designing options. Undoubtedly, with all these flexibilities and user-easiness, you will love using Webflow for your website. The learning curve is slightly tough, but it's worth considering the benefit Webflow brings to you.
At Flowzai we craft beautiful, modern and easy to use Webflow templates & UI Kits.