Editor X vs Webflow: Which One is Better for Developers (2024)

Editor X vs Webflow: learn which one you should choose for your next website based on different criteria rated by experts on both platforms.

12 min read

Picking a website builder can be tough with so many choices in the market today. Editor X by Wix and Webflow are popular, and choosing between them can be tricky.

No worries, we've got you covered. 

Webflow is more established, while Editor X is newer but keeps adding cool features, showing it's here to stay. Both platforms help designers and developers build complex sites without coding, but each has its strengths and weaknesses.

Here, we'll compare Webflow and Editor X in terms of design, customization, eCommerce, and SEO to help you pick the right one for your next website project.

Let’s dig in!

The Basics Of Webflow And Editor X

Before we dive into the detailed comparison of these no-code website builders, let’s get introduced with these platforms!

Webflow: What Is it?

Webflow is a user-friendly website builder for designers. Without knowing how to code, you can create stunning websites and online stores with its visual editor. 

Webflow website builder

It's like a cool tool for making websites without being a coding expert. It has a smart system to handle your website content and useful tutorials to help you in learning. You can export clean code for future changes and optimize for SEO. Webflow works smoothly with tools like Google Analytics, adding a unique touch.

Editor X: What Is It?

Editor X is made for professional web designers and agencies who want advanced design and development features beyond what Wix's standard builder offers. Wix hasn't been keeping up for a while, and Editor X is their way to catch up.

Editor X

Why do people like Editor X? It gives a flexible grid layout for designing custom websites or tweaking templates. It supports CSS grid, flexbox controls, and responsive breakpoints, letting you make websites that look good on any device.

A cool thing about Editor X is it works with Wix's Velo platform. This lets you add custom code and create custom connections with other services. Editor X is handy for developers with coding knowledge. It gives you more control to build complex things like online stores, booking systems, and custom web apps.

Quick Comparison Between Editor X and Webflow

Before we dive into the detailed comparison, let’s get a glimpse of these two website builders:



Editor X

Ease of Usage



Features And Templates



Design And Customization



E-commerce Functionality



Content Management System






SEO Capabilities



Security And Support



Blogging Features



Pricing & Transaction Fees



Detailed Comparison Of Editor X Vs Webflow

1. Ease Of Usage

For ease of use, Webflow and Editor X, both builders can be complex even though Webflow is easier to start with. Let’s find out which one stays ahead in the race:

Editor X:

Editor X is user-friendly for beginners with its drag-and-drop system, making it easy to create simple websites. Yet, for more customized layouts, this system can become confusing. 

Editor X has advanced tools like Flixbox-based layout, grids, and repeaters for quickly creating responsive site sections. In the Compositions tab, there are pre-designed sections to add flair to your own designs.


With Webflow, you can build your website by dragging and dropping elements, which is super simple. It lets you fully customize your site, unlike other CMS platforms. Because Webflow doesn't require coding, it changes how you make a website and makes the whole process easy.

You can use Webflow to show a live prototype of your design, making it clear how the final website will look.


Whether you need a site that works on any device or want to customize without knowing code, Webflow makes building your dream website quick and easy.

2. Features and Templates

Both Editor X and Webflow have free and premium templates for beginners. However, Webflow has a bigger variety. Also, keep in mind that only Webflow provides templates that are ready to use on mobile devices without any extra work.

Editor X:

A big difference between Editor X and Webflow is how they connect with other tools. Editor X is part of Wix, so users get access to over 250 apps in the Wix app store. This makes it simple for business owners and developers to add various tools for different needs.


Webflow does things a bit differently when it comes to adding extra features. Instead of a limited app store, users have the freedom to pick from a wide range of outside applications. 

Zapier helps make this easy – you can link up things like CRM systems, chat apps, or social media sites like Facebook and Twitter. A favorite among developers is the cloneables feature. These are ready-made designs, animations, or components created by the community, and you can find them here

It's like having a shortcut for your project, kind of like what Codepen does for JavaScript.

3. Design And Customization

As more people use mobile devices to browse the web, it's crucial for a good website builder to work well on all screen sizes. Luckily, both Editor X and Webflow let you design for any screen size, although they have slightly different ways of doing it.

Editor X:

The main difference in how Editor X and Webflow handle design and customization is in animations. Editor X websites are mostly static and don't support cool animations and interactions, unlike Webflow.

When it comes to design control, the key factor is animation. Editor X recently introduced an interactions tab, but it's still in beta mode. 


Webflow gives you powerful tools for interactions & animation segments. You can easily control how each & every element looks and behaves. 

If you're into coding, you can use JavaScript animation libraries to make your project even more special. You can even add React.js to do cool things without writing lots of complicated code.

Since Editor X is still in the testing phase and adding features that Webflow has had for years, Webflow is the clear winner in this aspect.

4. Content Management System(CMS)

Editor X:

With Editor X, you can team up with designers, marketers, and developers all at once on the same project simultaneously.

If you created a cool section on your Homepage and want the same on your Contact page, it's a breeze. Editor X lets you copy and use custom designs across different parts of your site.

Editor X offers handy CMS templates to speed things up. There's a catch. In terms of updating content for SEO, like changing titles or descriptions, it can be a bit tricky within the CMS.


Webflow is not just a no-code website builder; it's a completely developed built-in CMS. One cool thing is that Webflow lets you tweak your site's content visually. 

For example, If you want to change the title of a page, you can do it both in the Design mode and the editor mode.

Design mode is for making your site look great, while the editor mode lets you dive into all your data. You can change the words, swap out images, and even add new pages. 

The editor mode is like a superhero – you can make changes on the actual web page and see the results right away. It's like magic for web creators!

5. E-Commerce Features

When you’re building an online store, you need a website builder that can handle the user demands. That’s where e-commerce capabilities come into play. 

Editor X:

Editor X makes eCommerce easy by integrating with Wix Stores. With this, you can set up your online store, handle inventory, and process payments all in one place. It offers various templates and design tools for a professional-looking store.

Here's what you can do with Editor X's eCommerce features:

  • Launch a robust online store with checkout, shipping, and various payment methods.
  • Translate your site into over 180 languages.
  • Design restaurant websites with features like online reservations and orders.
  • Showcase multiple events on your site, sell tickets, collect RSVPs, and send invitations.
  • Set up bookings with an online scheduling system.
  • Sell subscriptions, memberships, and packages.
  • Add live chat for customer support.
  • Automate messages and manage client workflows.
  • Add multiple team members.
  • Create and send quotes and invoices.


Webflow's eCommerce stands out for its flexibility. You can customize every part of your online store without coding:

  • Tailor product details using customizable fields.
  • Design your homepage and gallery pages to create a unique impression.
  • Personalize transactional emails with your logo and brand colors.
  • Add custom interactions and animations for a dynamic feel.
  • Offer various delivery options like shipping, takeout, or email delivery.
  • Accept credit card payments from over 200 countries.
  • Connect with platforms like Printful, Shippo, Quickbooks, and Mailchimp.
  • Create a blog and landing pages effortlessly.

Both have great e-commerce features, but Webflow shines with its customizable options. You can make your online store truly special, and the best part? No coding needed!

6. Collaboration

When you're working on projects, you often need to share how you're doing things with your team or clients. Both Editor X and Webflow have ways for people to work together.

Editor X:

With Editor X, many people can work on a project at the same time. This makes it easier for everyone to collaborate, but it also means that someone who isn't a designer might accidentally mess up the design or how things work.


Webflow has a special Editor, different from their Designer tool, where people who aren't designers can easily edit content. This is great for freelancers or agencies who need clients to update things like text or add new items without making big mistakes.

If you want to work on a project together with your team in Webflow, you need to get a Teams plan. But having this plan doesn't mean many people can work on the website at the exact same time.

7. SEO Capabilities

Both these platforms offer great SEO capabilities, which allows users to optimize their websites to generate more traffic. Let’s compare!

Editor X:

Editor X has SEO capabilities, but it's not as advanced as Webflow, especially when it comes to customizing meta tags and optimizing page speed. In Editor X, you can customize meta titles and descriptions, but it's not as flexible as Webflow, and it doesn't support custom schema markup.

Additionally, Editor X supports redirects for maintaining link equity during URL changes, but its redirect system lacks automation and detailed tracking features.


Webflow stands out for its exceptional SEO capabilities. With customizable meta tags for individual pages, Webflow offers precise control over how your site appears in searches.

It goes beyond standard features by supporting custom meta tags for social media, enhancing your website's presentation on platforms like Facebook and Twitter. 

Webflow excels in optimizing page speed with built-in features such as automatic image optimization, lazy loading, code minification, and a content delivery network (CDN).

Additionally, its robust redirect management system and detailed analytics contribute to a well-rounded SEO toolkit.

8. Security and Support

Thinking about moving from Editor X to Webflow? Security and Support is another key consideration before making a decision. Let's see what each one provides in this criteria!

Editor X:

Editor X provides helpful stuff like webinars, blog posts, a community forum, and design classes. Since it is a part of Wix, you have to access support via Wix. But the online knowledge base is a bit tricky— because it's part of Wix's knowledge base, not a separate resource section.


If you need support with Webflow, you can email them on weekdays (Monday to Friday). It also offers phone support for paid plans.

You can also join the Webflow forum to get help from other users. There's a bunch of video tutorials and documents in the Webflow help center, too, making it easy to find answers.

Webflow offers more features for developers than Editor X, including animations, HTML and CSS access, API control, and subscription management. 

When it comes to support, Webflow has a better system than Editor X. You can email them for a personalized solution or use the forums to share your requests.

9. Blogging Features

Both Editor X and Webflow offer a user-friendly and intuitive blog editor, where you can create and manage your blog posts. However, they have some differences in terms of blog features.

Editor X:

Editor X has a built-in blog app that allows users to create and manage blog posts easily. It supports social sharing, comments, and RSS feeds for blogs. You can also customize the layout, design, and functionality of their blog pages using the flexible grid system and drag-and-drop editor. 


Webflow has more advanced features, such as custom fields, collections, and dynamic content. You can also use Webflow's API and CMS to create custom integrations and dynamic content. Webflow offer tools for comprehensive SEO, such as meta tags, URLs, sitemaps, and robots.txt. 

It also offers powerful and flexible design capabilities, such as CSS grid, flexbox, custom breakpoints, and animations. 

10. Pricing Plans

Now, let's talk about the cost. Editor X and Webflow have different plans that you can choose from, depending on how much you want to spend and what you need.

Editor X:

Editor X provides different plans catering to various needs and budgets. The pricing starts at $17 per month and goes up to $165 per month. If you're unsure about committing, Editor X offers a 14-day free trial, allowing you to test its features before making a decision. 

The plans cover different purposes, including websites, business, and e-commerce. For larger businesses, there are enterprise-level plans with custom pricing, offering advanced features like dedicated support and enhanced analytics.


Webflow, similar to Editor X, offers a range of plans designed for different requirements. It offers a free plan including limited features with free hosting, which is handy. However, your website's domain will have a staging name, such as 'flowzai.webflow.com.'

For more extensive needs, plans range from $14 per month to $212 per month. It's worth noting that Webflow provides a variety of workspace plans, making it adaptable for freelancers and agencies.

Editor X vs Webflow: Which One Is The Best?

Both platforms are excellent, and if you're a web designer or developer, you can make awesome interfaces with either. But when it comes to picking one, it all depends on what you want to achieve with your project or business.

Choose Editor X If You’re,

  • A beginner or want a simpler solution.
  • A small design agency building online stores for clients.
  • Preferring a more budget-friendly option for e-commerce plans.
  • Demanding the flexibility for multiple users to collaborate on a project simultaneously.
  • Prioritizing ease of use and quicker learning.

Choose Webflow If you, 

  • Want to create an outstanding, unique website.
  • Aim for SEO-optimized sites from the beginning.
  • Need advanced features like animations and interactions.
  • A front-end developer seeking total control and a low-code solution.
  • Comfortable with a steeper learning curve and want to leverage a vast template library.
  • Building data-centric websites and prefer working with semantic HTML and CSS.

Final Verdict

Choosing between Editor X and Webflow vastly depends on your project goals. Editor X is great for small design agencies building online stores, offering affordable e-commerce plans with no product limits. 

It supports recurring payments and subscriptions and allows multiple users to collaborate simultaneously. On the other hand, Webflow, with its established presence, is powerful for creators who need total control. 

It excels in CMS capabilities and is developer-focused, making it suitable for front-end developers aiming for a low-code solution. While it has a steeper learning curve than Editor X, its extensive template library eases the starting process for designers.

About Flowzai

At Flowzai we craft beautiful, modern and easy to use Webflow templates & UI Kits.